Healthcare
Education / 2024
Enrollment Funnel for an Education Group
Education group
An education group restructured its admissions journey into a full-funnel system — from discovery and comparison to counseling calls and application starts.
Services used
Admissions funnelSearch contentMeta campaignsCounselor CRM workflow
+192%
Counseling calls booked
+74%
Application-start rate
+121%
Organic admissions traffic
Approach
Built program-level content journeys for awareness, comparison, and application intent.
Created segmented paid campaigns for parents, students, and working professionals.
Standardized counselor follow-up stages in CRM so inquiry quality and outcomes could be tracked.
01
What changed
Admissions marketing became a full journey from discovery to counseling instead of a seasonal lead-generation push.
02
Why it worked
Education prospects compare deeply. Structured content and disciplined follow-up reduced leakage between interest and application.
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